Email Marketing Campaign Analyst (CRMSAP) - Southbridge, MA

Friday, 9 February 2018
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Item details

City: Southbridge, Massachusetts


Contact name Ms. Eppy
Phone 0949-103-7076

Item description

The Role

-Working closely with the digital marketing team to collaborate on all direct to consumer email campaigns.

-Execution of all day-to-day operational tasks to support email marketing schedule.

-Building HTML emails with support from the digital marketing team.
-Utilize our CRM/SAP marketing platform to deploy/schedule email campaigns.

-Utilize email testing application to check responsive emails.
-Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to
identify marketing opportunities with support from the insights analyst.
-Create and maintain automated, personalized campaigns to drive customer loyalty and engagement.

-Report on key engagement metrics (deliverability, opens, clicks, unsubscribes).

-Collaborate with internal partners to ensure that all creative assets meet objectives and deadline.
-Work in partnership with key stakeholders, to identify and prioritise opportunities that may be carried
out by the wider team.

The Ideal Candidate

-Ability to use HTML and build creative eDM using HTML coding and images and links provided
from the digital team.
-Ability to plan and develop the eDM campaigns and report on them.

-An understanding of database marketing concepts and technologies.
-Previous experience in campaign management & reporting. preferably have hands on experience using CRM
platforms such as SAP Hybris (Marketing Cloud, Commerce and SAP Analytics Cloud) or similar.

-Ability to manipulate data for campaigning, reporting and analytical projects.
-Experience with data visualisation reports and dashboards e. Google Analytics.

-Has knowledge of technologies such as social media platforms (Twitter/Facebook) to help manage audiences
for digital activities.

-You will ideally be passionate about fashion, lifestyle and retail marketing.

-Strong attention to detail with strong analytical and critical thinking
-Ability to distil and translate complex analysis into actionable insights that others will understand.
-A self-motivated individual with high levels of energy. Flexible, versatile and copes well under pressure.

-BS degree in Statistics, Marketing or related field (ideal).

Please text 0949-103-7076 or email at for inquiries
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